About Us + Our Mission

About Us:

Over 5 years of Redefining Alternative live events

Tough Luvv is an Arizona born company redefining alternative culture by bringing together rising music genres, fashion, and a community under one roof. With roots in EDM, hyperpop, indie electronic, and rap-Tough Luvv curates experiences that are inclusive, innovative, and rooted in peace, love, unity, and respect. We’ve built momentum by selling out shows across the West Coast, Europe, and beyond, featuring groundbreaking artists like Ken Carson, Three 6 mafia, City Morgue, Ayesha erotica, Lil Tracy, Lazer dim 700, f1lthy, skaiwater, Nascar Aloe, 6arelyhuman, Goth Money Records, Snow Strippers, Romanceplanet, Only fire & many more

More than just events, Tough Luvv is a staple of today’s music scene, an open door for collaboration, creativity, and connection that continues to grow on a global scale

Our Mission:

At Tough Luvv, our mission is to challenge the norms of nightlife and live music by building safe welcoming spaces that celebrate inclusivity, creativity, and connection. We are dedicated to cultivating experiences that empower artists, unite communities, and break down barriers between underground and mainstream culture. Guided by our community first motto, we strive to inspire a movement that extends beyond the stage and leaves a lasting impact on the cultural landscape.